Navigating Market Volatility through Processing: A Mixed-Methods Study on Value Capture and Business Model Adaptation in Arabica Coffee Farming

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Published Aug 3, 2026
https://doi.org/10.55043/jaast.v10i3.513
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Mubarokah Mubarokah
Universitas Pembangunan Nasional Veteran Jawa Timur
Brilliani Raras Sakapuspa
Universitas Pembangunan Nasional Veteran Jawa Timur
Aulia Nurul Hikmah
Universitas Pembangunan Nasional Veteran Jawa Timur
Putra Astaman
Universitas Pembangunan Nasional Veteran Jawa Timur
Ummu Liyana binti Abdul Aziz
Universiti Teknologi Mara

Abstract

Recent shifts in Arabica coffee processing before sale stem from declining farmer profitability caused by low harvest-season prices. This study maps farmer group operations onto a business model canvas and measures the added value of coffee processing. Conducted from January to June 2023 in Trawas District, Mojokerto Regency, East Java Province, was deliberately chosen for its relevance. A mixed-methods approach was used, integrating qualitative analysis with quantitative description.  Data were analyzed using value-added calculations and the Business Model Canvas.  The findings reveal a modest value-added ratio of 30.1% for green bean processing in Trawas Subdistrict. By contrast, coffee powder processed using the natural method yields a high value-added ratio of 48.75% (IDR 9,750.00). These findings demonstrate that producing Arabica ground coffee generates more added value than processing green beans, primarily due to longer processing times and premium output prices. Nevertheless, the coffee processing business system remains outdated. Broader participation in extension activities is expected to enhance farmers' knowledge, leading to increased productivity in Arabica coffee enterprises.

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Author Biographies

Mubarokah Mubarokah, Universitas Pembangunan Nasional Veteran Jawa Timur

Department of Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia

Brilliani Raras Sakapuspa, Universitas Pembangunan Nasional Veteran Jawa Timur

Department of Economy Development, Faculty of Economic and Business, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia

Aulia Nurul Hikmah, Universitas Pembangunan Nasional Veteran Jawa Timur

Department of Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia

Putra Astaman, Universitas Pembangunan Nasional Veteran Jawa Timur

Department of Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia

Ummu Liyana binti Abdul Aziz, Universiti Teknologi Mara

Faculty of Arshad Ayub Graduate Business School, Universiti Teknologi Mara, Shah Alam, Malaysia

How to Cite
1.
Mubarokah M, Raras Sakapuspa B, Nurul Hikmah A, Astaman P, Liyana binti Abdul Aziz U. Navigating Market Volatility through Processing: A Mixed-Methods Study on Value Capture and Business Model Adaptation in Arabica Coffee Farming. J. appl. agricultural sci. technol. [Internet]. 2026Aug.3 [cited 2026Aug.6];10(3):476-95. Available from: https://jaast.org/index.php/jaast/article/view/513

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